What is Jeep? - American Automaker


Jeep Logo

1. What is Jeep?

Jeep is an American Automobile brand which is extremely popular in the global market for it's name "Jeep". Jeep primarily manufacture SUVs and Luxury SUVs under the Jeep brand name. Jeep is the brand which introduced the SUV into the world under the general purpose vehicles.

Jeep was very popular by the time when the start of world war with the military forces. And after the world war the general public started using the Jeeps which were just right to their daily purpose vehicles.

2. History

Jeep was originally founded by John Willys in 31st May 1908 in Ohio. Afterward the Willys acquired by Kaiser Jeep in 1953 and Kaiser Jeep was acquired by American Motors Corporation. in 1970. After having troubles with the financing and operations, American Motors Corporation was acquired by Chrysler in 1987 with the brand name Jeep.

Chrysler operated Jeep as a separate division inside Chrysler and with the merger of Fiat and forming Fiat Chrysler Automobiles, Jeep was operating as a division of the Fiat Chrysler Automobiles. Currently Jeep is headquartered in Toledo, Ohio, United States of America and serving the global markets with the Jeep brand name.