What is AliExpress? - The Retail Platform of Alibaba


AliExpress Logo

1. What is AliExpress?

AliExpress is a retail platform of the Alibaba which services customers directly by connecting retail sellers with them for purchasing of small quantity of products. AliExpress operates under the B2C business model.

To expand the presence of AliExpress, Alibaba has acquired global e-commerce platforms like Daraz e-commerce chain based in Pakistan.

To attract more customer to the website, AliExpress served customers with wide range of major languages.

2. History

AliExpress is founded in 2010 to enable the retail businesses of the Alibaba and AliExpress is currently operates as a subsidiary of Alibaba.