Facebook Launch Breaking News Label for Publishers


Facebook Breaking News. Image Courtesy - Facebook 

Facebook launched a pilot project for breaking news tag for the publishers and tested it on a one publisher in Unites States and found that it's making an impact on the public, to get aware more on a incident which is happening. With the latest Breaking New tag, Facebook states that there's a growth of 4 percent on click through rate, 7 percent increase of Likes, 4 percent growth comments and 11 percent growth shares.

Facebook states that breaking news tag will be 6 hour period for the users in the related locations. For the next couple of weeks Facebook plans to expand the service for 50 additional publications North American, Latin American, Europe and Australia as well. if the project got successful Facebook plans to expand the service other publishers as well with the time.

Source - Facebook